Mannequin Displays for the Holidays
The holiday season is the perfect time for retail stores to get back into the black. Make sure that you take advantage of the extra traffic that you’ll have passing your store. Your window displays are a perfect place to grab attention, showcase your best apparel, and draw in new business. Use this guide to make sure that you’ve considered every angle in your visual merchandising plan.
1. Create a meaningful display. When customers can identify with a scene in a window, you tap into the reason that they are shopping. People make emotional connections with visual displays that they can relate to. Mannequins are perfect for this reason. If you can create a scene that pulls at their heart-strings, then you have really accomplished establishing that connection.
2. Shoppers are generally in a hurry to get their shopping done. They want good deals and they don’t want to shop for longer than necessary. They are often stressed, so a calming display can help to soothe their nerves and not want to turn the other way when they see the commotion inside your store. Christmas lights, fluffy snow, soft music, and touching scenes will do the trick.
3. Mannequins also help to slow customers down. If they see a scene, they will take just a moment to figure out what is going on. Give your mannequins a personality and have them interact with other mannequins. This accomplishes a lot of goals. One, the customer can quickly see what you have to offer, outfits, accessories, etc. Two, they can immediately see what those items look like when they are worn, automatically saving them some time. Then, before they know it, they have slowed down, their interest has been peaked, and they can see that the items in your store will fit their needs.
4. Utilize your window and mannequin displays to save shoppers time, but also to save your employees from constantly having to manage the fitting rooms and straighten your displays. When you use a lot of mannequins or hangable mannequin forms, not only will you be showing off merchandise that is normally hidden on a rack, but you are also showing them what it will look like on. Often times this will keep customers from unfolding things and trying them on, saving your employees precious time during the busy season.
5. Use the mannequins for their intention. There are so many on the market that you can really get detailed in your display. For example, dress mannequins are designed to make tailored dresses look their best. The expression on the female mannequin face, fitting hairstyles, and posability are all things to look for when you buy a mannequin. Imagine what feeling you want to get across and then shop for the mannequin that best suits your needs.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.
1. Create a meaningful display. When customers can identify with a scene in a window, you tap into the reason that they are shopping. People make emotional connections with visual displays that they can relate to. Mannequins are perfect for this reason. If you can create a scene that pulls at their heart-strings, then you have really accomplished establishing that connection.
2. Shoppers are generally in a hurry to get their shopping done. They want good deals and they don’t want to shop for longer than necessary. They are often stressed, so a calming display can help to soothe their nerves and not want to turn the other way when they see the commotion inside your store. Christmas lights, fluffy snow, soft music, and touching scenes will do the trick.
3. Mannequins also help to slow customers down. If they see a scene, they will take just a moment to figure out what is going on. Give your mannequins a personality and have them interact with other mannequins. This accomplishes a lot of goals. One, the customer can quickly see what you have to offer, outfits, accessories, etc. Two, they can immediately see what those items look like when they are worn, automatically saving them some time. Then, before they know it, they have slowed down, their interest has been peaked, and they can see that the items in your store will fit their needs.
4. Utilize your window and mannequin displays to save shoppers time, but also to save your employees from constantly having to manage the fitting rooms and straighten your displays. When you use a lot of mannequins or hangable mannequin forms, not only will you be showing off merchandise that is normally hidden on a rack, but you are also showing them what it will look like on. Often times this will keep customers from unfolding things and trying them on, saving your employees precious time during the busy season.
5. Use the mannequins for their intention. There are so many on the market that you can really get detailed in your display. For example, dress mannequins are designed to make tailored dresses look their best. The expression on the female mannequin face, fitting hairstyles, and posability are all things to look for when you buy a mannequin. Imagine what feeling you want to get across and then shop for the mannequin that best suits your needs.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.
Labels: dress mannequin, holiday retail display, mannequin, mannequin displays, mannequins, visual merchandising
posted by Ron Maier, Jr. at
8:40 AM
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