Sunday, January 17, 2010

How to Use Slatwall in a Boutique

Slatwall is one of the most versatile retail display products on the market. Boutiques are in a great position to gain the most benefit from using slatwall panels to merchandise their displays. If you own or work for a boutique, you know that space can often be limited. In a boutique atmosphere, sometimes the décor is as important as the merchandise itself. So, using slatwall systems to help you make the most of your space can be very rewarding. Read on to learn how slatwall could be helping you run your business more effectively.

1) Slatwall is installed in panels. Slatwall panels can be purchased in different sizes to fit the space that you have. You can also have slatwall panels cut to fit your space. This is useful in odd spaces, such as underneath stairs or in other areas where the ceiling slants. It can help you to utilize all of the little nooks and crannies in your boutique. This technique greatly reduces your need for more space.

2) Slatwall also helps you to accessorize. By hanging items that go together in the same area, you can easily show your customers what goes with each outfit. They may not have thought to buy that purse or hat until you put them together on your slatwall display.

3) Slatwall allows you to use more mannequin forms in a small space. Mannequins are the most effective marketing tool available to retailers. However, if you don’t have much space, full-sized mannequin displays may not have ever entered your plan. Using mannequin torso forms allows you to hang the mannequin in the space that it takes to hang a shirt or pants. Simply hang the clothes facing out, dress the mannequin, and hang it in front of the rack. A slatwall display can be very dynamic and effective.

4) Your slatwall will be your best friend when it comes to rearranging displays. The versatility is probably its number one selling point. You can quickly and easily rearrange hanging bars, shelves, hooks, and other slatwall accessories to accommodate your inventory. If you’re running out of something, you can simply space out the other things around it to take up the space. Your displays will always look full and inviting to your customers.

5) Promotions, merchandising, and changing the seasons are so easy with slatwall and slatwall panels. You can replace items and move things around really easily without tearing your store apart. Boutique owners love this because they are usually working alone or with very little staff. You can replace one thing at a time until it’s done without making it a huge undertaking.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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