Friday, April 23, 2010

How to Design a Store Display

Designing an effective and dynamic store display takes some practice and probably a little research. Use these tips to give you ideas and guidelines to follow. Using these tips, you should be able to purposefully create your own boutique or retail displays with your goals in mind.

1) Remember to think about what looks good. It sounds silly, but aesthetics are very important. Your displays give people an idea of what your store is about. They are making judgments about your store from the moment that they lay eyes on it. Think about what they need to see and feel to be inclined to make a purchase.

2) Customers need to trust you. As soon as they see your initial displays, by the door or in the window, they have made a decision in their brain about what they expect inside. If you have a lot of huge bright sale signs, they expect less customer service and lower prices. If you have delicate displays full of detail and personality, they expect to be treated as a unique individual, respected, and appreciated. They even expect higher prices and are willing to pay them. If your racks are in disarray or cram packed with tons of clothing, then they will see you as a company that doesn’t care about their shopping experience. They will be going in with a bad attitude, almost looking for one more thing that’s wrong to give them an excuse to leave.

3) Think about what grabs attention, and what will help you to make sales. People like to see clothing displayed in a way that they can imagine themselves wearing it before they decide to go try it on. People develop connections with their clothing, almost like a relationship, and they want their clothing to say something about them. For this reason, giving them a way to see themselves in the clothing is a very powerful tool. The most powerful display method in history is the mannequin. Now maybe you can understand why! You can also use mirrors, have plenty of dressing rooms available, and urge your staff to tell someone when they think that something would look good on them. Remember to be honest about it, people don’t like empty flattery. When they shop at a boutique, they expect honest fashion advice.

4) If you don’t have room for a mannequin at every display, think about using slatwall. Slatwall is comprised of multiple slatwall panels and you use slatwall accessories to display your merchandise. You can spread everything out so that customers can directly see what all you have to offer. You can use lightweight molded mannequin forms to display clothing on the wall, all while saving space on your sales floor.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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