Great Customer Service
Good customer service is a must in a boutique. One bad review can have a great impact on a small business. Customers look for customer service while they shop, especially if they are in a boutique. Concentrating on customer service should be one of your main objectives. Customers’ reviews will help you to grow your business, spread the word about your store, and lead to more. These tips can help you and your staff to consistently provide the excellent customer service that your clients crave.
Get to know your customers. Recognizing them when they come in and hopefully remembering their names can make them feel special, like they are a part of your boutique. Boutique shoppers are unique in the sense that they are there to feel special. It’s not very often that they shop in boutiques for necessities. So, ask yourself why they are there. What do they hope to gain from their shopping experience? Do they wish to feel pampered or closer to the local culture? Do they want to find unique apparel and accessories? Providing the right kind of products is only half the battle. Your image is everything.
The image that a boutique portrays will help to give the shoppers the feeling that they are after when they go there. The way that they are treated is equally as important. They want to feel special, respected, and needed. Personal greetings are remembered and can make the customer feel valued. Help your staff to realize that this is the goal of your store. They shouldn’t be hanging around the counter talking to each other if a customer comes in. They need to greet, help, be friendly, and try to go above and beyond the call of duty whenever possible. Your boutique’s success could depend on it.
Keep in touch with your customers if you can. Inform them by mail or e-mail of special promotions. If possible, include a personal note. Giving that extra effort can gain you life-long customers. They will surely brag to their friends about how much they love your store and how helpful everyone is.
One thing that customers say is unique about boutique customer service is that they can actually get good fashion advice. It should be much different than browsing a big department store where decisions are completely left up to the customer. Your staff should be able to ask enough questions to figure out the customer’s style and make suggestions to them. After they try the garments on, the staff should be able to tell them if they think they need a different size, color, or design. This personal touch is appreciated by most people and can encourage them to come back for more advice.
Presenting your merchandise in a way that is easy to explore is also important. Your staff shouldn’t have to help someone by digging through mountains of clothes. Use modern retail fixtures, like slatwall and slatwall accessories to evenly distribute your merchandise in an easy to navigate manner. Slatwall panels are great for using oddly shaped areas that would otherwise go unused. They help the customer to be able to leisurely browse and look around without feeling cramped or overwhelmed.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.
Get to know your customers. Recognizing them when they come in and hopefully remembering their names can make them feel special, like they are a part of your boutique. Boutique shoppers are unique in the sense that they are there to feel special. It’s not very often that they shop in boutiques for necessities. So, ask yourself why they are there. What do they hope to gain from their shopping experience? Do they wish to feel pampered or closer to the local culture? Do they want to find unique apparel and accessories? Providing the right kind of products is only half the battle. Your image is everything.
The image that a boutique portrays will help to give the shoppers the feeling that they are after when they go there. The way that they are treated is equally as important. They want to feel special, respected, and needed. Personal greetings are remembered and can make the customer feel valued. Help your staff to realize that this is the goal of your store. They shouldn’t be hanging around the counter talking to each other if a customer comes in. They need to greet, help, be friendly, and try to go above and beyond the call of duty whenever possible. Your boutique’s success could depend on it.
Keep in touch with your customers if you can. Inform them by mail or e-mail of special promotions. If possible, include a personal note. Giving that extra effort can gain you life-long customers. They will surely brag to their friends about how much they love your store and how helpful everyone is.
One thing that customers say is unique about boutique customer service is that they can actually get good fashion advice. It should be much different than browsing a big department store where decisions are completely left up to the customer. Your staff should be able to ask enough questions to figure out the customer’s style and make suggestions to them. After they try the garments on, the staff should be able to tell them if they think they need a different size, color, or design. This personal touch is appreciated by most people and can encourage them to come back for more advice.
Presenting your merchandise in a way that is easy to explore is also important. Your staff shouldn’t have to help someone by digging through mountains of clothes. Use modern retail fixtures, like slatwall and slatwall accessories to evenly distribute your merchandise in an easy to navigate manner. Slatwall panels are great for using oddly shaped areas that would otherwise go unused. They help the customer to be able to leisurely browse and look around without feeling cramped or overwhelmed.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.
Labels: boutique blog, boutique customer service, boutique industry, slatwall, slatwall accessories, slatwall displays, slatwall panels
posted by Ron Maier, Jr. at
8:43 PM
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