Friday, February 12, 2010

Keeping a Retail Space Organized

It can be difficult to keep smaller boutiques and retail stores orderly and neat. As merchandise comes in an out, seasons change, and promotions come and go, things can get messy and cluttered. You need to come up with an effective and efficient way to manage your store or boutique so that you don’t let it get out of control. Use these tips to keep things running smoothly.

Start with the basics. Your retail display systems should be versatile enough to accommodate changes that are bound to happen. Moveable shelves, adjustable rods, rolling garment racks, and shelving that can be reconfigured are must-haves in a retail environment; especially ones that need to conserve space.

One cost effective solution is slatwall. Slatwall panels can be joined to create unique free-standing displays that are extremely versatile. Slatwall panels are also useful for creating displays in areas that are normally wasted, such as underneath stairs, or where the ceiling comes in low.

You can use slatwall panels to create division between the departments or sections of your boutique or store. They don’t just create dividers, but provide you with places to hang bars, shelves, hooks, or other things that turn your dividers into useful displays. You can even use slatwall in your storage areas to create a room that is extremely versatile and can go with the flow year-round.

Slatwall as a wall display is the most popular way to keep retail spaces organized. It utilizes the vertical space in the store, which frees up a lot of floor space for creating more dramatic, less cluttered displays out on the sales floor. Keeping the sales floor decluttered helps you to watch for shoplifting, and makes the store more inviting to your customers.

Another benefit is the way that slatwall keeps your displays more visible. Instead of having your clothes crammed together in small racks, you can have them facing out towards the center of the floor. You can easily display clothing and accessories together, making it easier to merchandise smaller items.

You will also need garment racks for the sales floor. You can choose boutique garment racks to help add to the décor of your business. Remember that the store fixtures you choose can impact how the customers view you. A cheap, rickety garment rack can translate into a customer thinking that your merchandise is of a low quality and not worth the price that you’re asking.

If your store is organized and neat, you can more efficiently run it. Boutiques especially need to keep things organized so that each unique item can get the full attention that it deserves. The appearance of your merchandise can have a big impact on customers and their decisions to buy. Keep your garment racks neat and stocked with each size. Choose a garment rack or organizational system like slatwall, to keep your store organized year-round.


About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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Tuesday, September 29, 2009

Visual Displays Needed to Start a Retail Store

Starting up a retail store can leave your head spinning! The “to do” lists can be overwhelming. Part of the start-up requires that you devise a plan for acquiring visual store displays. This list will hopefully help you to narrow down some of your research and get the show on the road.

First you will need to decide on wall displays. Choosing the right type of slatwall or gridwall system can save you a lot of space and money. These types of wall display systems are versatile and help you to accomplish your most basic display goal; to keep the customer interested. In order to keep your store aesthetically pleasing, you need to create an array of merchandising options that can change with your inventory, promotions and the seasons. Keep photos of your display arrangements for future reference. Make notes as to whether or not certain arrangements attracted more customers or more sales.

Floor displays need to function not only as clothing racks, but also as merchandising displays. Choose garment racks, tables and shelves that give you a variety of options when it comes to displaying clothing. Long racks of clothing all facing the same way make it difficult for customers or people passing through to see what you have to offer. Keeping the displays more interesting can result in a better brand image and higher sales. Try to choose display racks that face clothing outward. It’s also a good idea to have racks that can accommodate folded and hung clothing. Reserve less interesting display racks for clearance items.

The next step is to order your showcases. A showcase is a special display that features a certain item, brand or category of items. Showcases are often lighted glass cases that are well suited for illuminating certain areas of the store, drawing attention to high priced items, and keeping small valuables safe from shoplifters. Showcases are regularly used as countertops in the register area of the store.

The last piece of your visual display puzzle is to incorporate mannequins into your design. Mannequins can last for many years and are a great item to invest in. They have been responsible for more sales than any other display in history. They help to set the tone and environment in your retail store. They communicate your image to customers while visually enticing them to feel emotionally connected with your product.

Once you have your gridwall or slatwall system, your garment racks, showcases and mannequins, you’ll be ready to tackle some of the other details on your list. Good luck in your endeavor!

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail display cases including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

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