Tuesday, January 12, 2010

Do I Need a Shop Fitter?

Shop fitting, or shopfitting, is the business of fitting retail stores, boutiques and other types of stores with the equipment, signage, retail store displays, and even merchandise. Shop fitters generally specialize in retail, merchandising, and interior design. They can help you make the most of the space that you have available. They will also purchase your retail equipment for you.

Because shop fitters purchase equipment directly from manufacturers, sometimes they can save you money on outfitting your store. Additionally, their expertise can be invaluable when it comes to marketing the largest amount of product in the smallest space possible. This is especially helpful if you are not trained or experienced in this type of work.

If you want to do things on your own, there are a few things to keep in mind. You can purchase your retail store fixtures directly from the manufacturer on the internet. Some shop fitters charge a fee for ordering your fixtures, so you end up paying retail anyway. Ordering equipment yourself can save you from paying the middle man.

Do your research and find out which manufacturers have quality products. Buying cheap racks and counter displays that fall apart, have sharp edges, or look tacky can cost you more money in the long run. Stick with quality merchandise from a company that offers a good return policy, customer service, and guarantees their products. Quality construction is a must.

When it comes to making the most of your space, don’t forget to include storage in your designs. You will need a manageable space that has the flexibility that you need to get you through different seasons, promotions and changes in inventory. Many shop owners and retail managers choose slatwall or gridwall for this purpose.

Shop fitting, or shopfitting, is the business of fitting retail stores, boutiques and other types of stores with the equipment, signage, retail store displays, and even merchandise. Shop fitters generally specialize in retail, merchandising, and interior design. They can help you make the most of the space that you have available. They will also purchase your retail equipment for you.

Because shop fitters purchase equipment directly from manufacturers, sometimes they can save you money on outfitting your store. Additionally, their expertise can be invaluable when it comes to marketing the largest amount of product in the smallest space possible. This is especially helpful if you are not trained or experienced in this type of work.

If you want to do things on your own, there are a few things to keep in mind. You can purchase your retail store fixtures directly from the manufacturer on the internet. Some shop fitters charge a fee for ordering your fixtures, so you end up paying retail anyway. Ordering equipment yourself can save you from paying the middle man.

Do your research and find out which manufacturers have quality products. Buying cheap racks and counter displays that fall apart, have sharp edges, or look tacky can cost you more money in the long run. Stick with quality merchandise from a company that offers a good return policy, customer service, and guarantees their products. Quality construction is a must.

When it comes to making the most of your space, don’t forget to include storage in your designs. You will need a manageable space that has the flexibility that you need to get you through different seasons, promotions and changes in inventory. Many shop owners and retail managers choose slatwall or gridwall for this purpose.

Slatwall and gridwall displays give you a lot of versatility for displaying a lot of different types of products in a small space. It really utilizes the vertical space in the store and allows you to feature accessories and complimentary items around your merchandise. It keeps all of your merchandise facing out towards the middle of the store, making it easy for shoppers to see what you have to offer.

When you get everything up on the walls, you free up plenty of floor space. When you have room, you can be picky about product placement and create more elaborate and effective promotional displays.

Installing a slat wall or a grid wall can require a professional contractor, so consider that cost when you purchase. Other than that, the upkeep of the system is reasonably priced. You will want to invest in some hanging bars, hooks, shelves and other types of display accessories, and you can add to them at any time. Moving the hooks and bars around is so easy that you’ll love to rearrange your store and update your displays.

Hiring a shop fitter may still be beneficial, but you could save some money by doing part of the planning yourself. Do your research and you’ll stretch your dollar as far as you need to get your store up and running.

Shop fitting, or shopfitting, is the business of fitting retail stores, boutiques and other types of stores with the equipment, signage, retail store displays, and even merchandise. Shop fitters generally specialize in retail, merchandising, and interior design. They can help you make the most of the space that you have available. They will also purchase your retail equipment for you.

Because shop fitters purchase equipment directly from manufacturers, sometimes they can save you money on outfitting your store. Additionally, their expertise can be invaluable when it comes to marketing the largest amount of product in the smallest space possible. This is especially helpful if you are not trained or experienced in this type of work.

If you want to do things on your own, there are a few things to keep in mind. You can purchase your retail store fixtures directly from the manufacturer on the internet. Some shop fitters charge a fee for ordering your fixtures, so you end up paying retail anyway. Ordering equipment yourself can save you from paying the middle man.

Do your research and find out which manufacturers have quality products. Buying cheap racks and counter displays that fall apart, have sharp edges, or look tacky can cost you more money in the long run. Stick with quality merchandise from a company that offers a good return policy, customer service, and guarantees their products. Quality construction is a must.

When it comes to making the most of your space, don’t forget to include storage in your designs. You will need a manageable space that has the flexibility that you need to get you through different seasons, promotions and changes in inventory. Many shop owners and retail managers choose slatwall or gridwall for this purpose.

Slatwall and gridwall displays give you a lot of versatility for displaying a lot of different types of products in a small space. It really utilizes the vertical space in the store and allows you to feature accessories and complimentary items around your merchandise. It keeps all of your merchandise facing out towards the middle of the store, making it easy for shoppers to see what you have to offer.

When you get everything up on the walls, you free up plenty of floor space. When you have room, you can be picky about product placement and create more elaborate and effective promotional displays.

Installing a slat wall or a grid wall can require a professional contractor, so consider that cost when you purchase. Other than that, the upkeep of the system is reasonably priced. You will want to invest in some hanging bars, hooks, shelves and other types of display accessories, and you can add to them at any time. Moving the hooks and bars around is so easy that you’ll love to rearrange your store and update your displays.

Hiring a shop fitter may still be beneficial, but you could save some money by doing part of the planning yourself. Do your research and you’ll stretch your dollar as far as you need to get your store up and running.

Slatwall and gridwall displays give you a lot of versatility for displaying a lot of different types of products in a small space. It really utilizes the vertical space in the store and allows you to feature accessories and complimentary items around your merchandise. It keeps all of your merchandise facing out towards the middle of the store, making it easy for shoppers to see what you have to offer.

When you get everything up on the walls, you free up plenty of floor space. When you have room, you can be picky about product placement and create more elaborate and effective promotional displays.

Installing a slat wall or a grid wall can require a professional contractor, so consider that cost when you purchase. Other than that, the upkeep of the system is reasonably priced. You will want to invest in some hanging bars, hooks, shelves and other types of display accessories, and you can add to them at any time. Moving the hooks and bars around is so easy that you’ll love to rearrange your store and update your displays.

Hiring a shop fitter may still be beneficial, but you could save some money by doing part of the planning yourself. Do your research and you’ll stretch your dollar as far as you need to get your store up and running.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and gridwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

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Tuesday, September 29, 2009

Visual Displays Needed to Start a Retail Store

Starting up a retail store can leave your head spinning! The “to do” lists can be overwhelming. Part of the start-up requires that you devise a plan for acquiring visual store displays. This list will hopefully help you to narrow down some of your research and get the show on the road.

First you will need to decide on wall displays. Choosing the right type of slatwall or gridwall system can save you a lot of space and money. These types of wall display systems are versatile and help you to accomplish your most basic display goal; to keep the customer interested. In order to keep your store aesthetically pleasing, you need to create an array of merchandising options that can change with your inventory, promotions and the seasons. Keep photos of your display arrangements for future reference. Make notes as to whether or not certain arrangements attracted more customers or more sales.

Floor displays need to function not only as clothing racks, but also as merchandising displays. Choose garment racks, tables and shelves that give you a variety of options when it comes to displaying clothing. Long racks of clothing all facing the same way make it difficult for customers or people passing through to see what you have to offer. Keeping the displays more interesting can result in a better brand image and higher sales. Try to choose display racks that face clothing outward. It’s also a good idea to have racks that can accommodate folded and hung clothing. Reserve less interesting display racks for clearance items.

The next step is to order your showcases. A showcase is a special display that features a certain item, brand or category of items. Showcases are often lighted glass cases that are well suited for illuminating certain areas of the store, drawing attention to high priced items, and keeping small valuables safe from shoplifters. Showcases are regularly used as countertops in the register area of the store.

The last piece of your visual display puzzle is to incorporate mannequins into your design. Mannequins can last for many years and are a great item to invest in. They have been responsible for more sales than any other display in history. They help to set the tone and environment in your retail store. They communicate your image to customers while visually enticing them to feel emotionally connected with your product.

Once you have your gridwall or slatwall system, your garment racks, showcases and mannequins, you’ll be ready to tackle some of the other details on your list. Good luck in your endeavor!

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail display cases including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

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