How Mannequins Influence Consumer’s Decisions to Buy

If you don’t have mannequins in your store or boutique, then you could be making a big mistake. There are so many benefits to having mannequins in the store that you probably haven’t even begun to imagine how they could help you.

Most retailers invest a little in mannequins simply to fill out their window displays. Well, they soon discover that there are so many other benefits! Mannequins can not only help you to make money, but can actually save you money, influence your customers to buy, reduce your losses, and save your employees’ time. Here we’ve listed just a few ways that mannequins can help you. Once you start getting into them you’re bound to discover new and exciting ways to use them.

Almost all sales are unplanned. This is why it is so important to influence the people that pass by your store. Consumers have a deep seeded desire to fit into a group or vision that they have of themselves. When looking to buy clothing, they go through a process of imagining themselves wearing the clothes, what they might be doing while they are wearing them, and how that might make them feel. If all areas of their decision making process are satisfied, they are likely to make a purchase.

Using a mannequin not only gives them the subconscious approval of other human beings, but also forces the image of the clothes being worn into the mind. The consumer instantly starts going through the process in their mind whether they planned to or not. Even if they would have never looked twice at the clothes on the rack, seeing them on the mannequin almost forces them to consider it. This is a powerful marketing tactic that helps boost sales.

Mannequins throughout the store can help your customers to locate items that they may be interested in. If they pass the front of the store and nothing really grabs them, they are likely to stop wasting time and leave. But mannequins offer a big visual clue as to what is in store if they keep travelling deeper in. They may see dress mannequins in the back that catch their eye. Big hats or brightly colored clothing are helpful here, too. This gives you the opportunity to have customers check out your other promotions along the way.

Mannequin displays can also help you to reduce losses. Put them in areas where shoplifters might think that they will find some cover. Mannequins, especially tall or elevated ones, give people the feeling that they are being watched. This is often enough to deter a thief. It is especially effective if you spotlight the mannequin or arrange things in a way that give the shoplifter little cover. Don’t put circular racks in a back corner, it is too easy to hide from the cameras, mirrors, employees, etc. Open bottom tables are better displays for these areas, or simply leave the floor clear and rely on spaced out gridwall or slatwall displays.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

Keeping Up with Retail Appearances

Like it or not, customers constantly judge you based on your appearance. How you dress, your hair, make-up, your employees attention to service, that piece of trash on the floor, and the messy table of products that ten anxious shoppers just rummaged through. All of these things and more can help a person form an opinion about you, your store, and your products in a matter of seconds. Keeping up the appearance that you want to present can be challenging in the hectic holiday season.

Make sure that you have the basic foundation of order under your belt. Using retail displays that are designed well is a good place to start. Circular racks can easily get crowded and look a mess even if everything there is in order. Forward facing displays are not only more effective, they are easier to keep straight and show the customer what you have to offer before they touch a thing.

Using display wall units, like gridwall and slatwall, will really help you to keep the store straight. Hanging items up high means that customers can see the products way before they even enter the store. They are displayed facing outward and spotlights can showcase something even if it is high overhead. Customers will need assistance to look at items that are up high, so this keeps them from rummaging through stacks that constantly need to be refolded and fixed.

Another benefit to having things hung up high is that an associate can always be hovering in that area to help customers. This way, people can ask questions, get immediate help, and the employee can keep track of how many items are going into and coming out of the dressing room. If people can’t hide behind crowded racks, then it is much harder to shoplift. This is especially true if they know that the employee is aware of exactly what they are holding.

Another benefit to having things displayed on gridwall or slat wall is that it is so easy to display clothing on mannequin forms. These plastic or acrylic shells are torso forms that hang from the bar in front of your inventory. They take up no floor space, but allow you to showcase certain outfits and accessories almost as well as a full size mannequin. Customers can simply scan the wall and figure out which outfits would suit their needs before they ever decide to go into the dressing room.

Gridwall and slatwall satisfy a lot of your needs and keep your retail store looking great throughout the holiday season. Your displays will sell more clothing and accessories, you can cut down on shoplifting, and the time that employees spend straightening racks. Keep your store in order this holiday season and you will rake in the benefits.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

Mannequin Displays for the Holidays

The holiday season is the perfect time for retail stores to get back into the black. Make sure that you take advantage of the extra traffic that you’ll have passing your store. Your window displays are a perfect place to grab attention, showcase your best apparel, and draw in new business. Use this guide to make sure that you’ve considered every angle in your visual merchandising plan.

1. Create a meaningful display. When customers can identify with a scene in a window, you tap into the reason that they are shopping. People make emotional connections with visual displays that they can relate to. Mannequins are perfect for this reason. If you can create a scene that pulls at their heart-strings, then you have really accomplished establishing that connection.

2. Shoppers are generally in a hurry to get their shopping done. They want good deals and they don’t want to shop for longer than necessary. They are often stressed, so a calming display can help to soothe their nerves and not want to turn the other way when they see the commotion inside your store. Christmas lights, fluffy snow, soft music, and touching scenes will do the trick.

3. Mannequins also help to slow customers down. If they see a scene, they will take just a moment to figure out what is going on. Give your mannequins a personality and have them interact with other mannequins. This accomplishes a lot of goals. One, the customer can quickly see what you have to offer, outfits, accessories, etc. Two, they can immediately see what those items look like when they are worn, automatically saving them some time. Then, before they know it, they have slowed down, their interest has been peaked, and they can see that the items in your store will fit their needs.

4. Utilize your window and mannequin displays to save shoppers time, but also to save your employees from constantly having to manage the fitting rooms and straighten your displays. When you use a lot of mannequins or hangable mannequin forms, not only will you be showing off merchandise that is normally hidden on a rack, but you are also showing them what it will look like on. Often times this will keep customers from unfolding things and trying them on, saving your employees precious time during the busy season.

5. Use the mannequins for their intention. There are so many on the market that you can really get detailed in your display. For example, dress mannequins are designed to make tailored dresses look their best. The expression on the female mannequin face, fitting hairstyles, and posability are all things to look for when you buy a mannequin. Imagine what feeling you want to get across and then shop for the mannequin that best suits your needs.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

How to Keep up with Merchandising During the Holidays

The holiday season is an exciting time in retail. But, it can also be a challenging time for retailers. The store can really get cluttered with all of the extra holiday inventory. Keeping up with organization, customer demands, inventory, and displays can make it hard to stay in the holiday spirit. Use these tips to simplify and streamline the process.

1. Give employees an updated inventory list every day. If racks start to run low, they can quickly reference if there are more products in storage or not. No more wasted time rummaging through boxes to figure out if they can find another size for a customer.

2. Prepare your inventory for presentation before you need it. You don’t need to be pulling wrinkled garments out of boxes and displaying them before they are ready. Keep a steamer or two in your back room. Fill the room with rolling garment racks and hang everything that comes in as soon as you get it. Get it steamed and ready to go out.

3. Keep a list of your hottest products next to the register. Have the cashier check off or make a mark when one of the hot items sells. Have them alert another employee when a certain item or size of an item gets up to a good number. The other employees can quickly restock sizes before you lose a sale.

4. Have employees greet customers and let them know that you have plenty of inventory in the back if they can’t find something. This will keep them from ignoring racks or stacks that are looking low.

5. Get your employees to follow a system of maintenance. Every time they help a customer, they should straighten racks and displays on their way to the next customer. Just make sure that they drop everything if a customer needs help. Also make sure that they know it is rude to straighten things when a customer is trying to look at them or immediate after they messed things up. Always be courteous and eager to assist.

6. Make sure that your items are clearly visible to customers. Showcase each item in a way the keeps customers from rummaging through stacks. Slatwall and gridwall displays are perfect for this. You can utilize wall space by hanging items on outward facing racks. Hanging mannequin forms are perfect for showing off your best outfits. Just hang them on the end of the rack and customers can easily see them, even from outside the store. If they already know what something looks like on, then they are less likely to need to rummage through the rack.

By manipulating the displays on your slatwall or grid wall, you can keep them looking full. If you run out of something, simply move the hanging bars or racks around a little to fill up the space. Keep everything organized and your holiday season can be a productive and exciting one!

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and gridwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

Creating Effective Visual Displays

Creating attractive displays can get cumbersome if you use the same ideas over and over again. No matter how wonderful a display may be, if you use it too much, customers will lose interest, employees will not be excited, and your store will begin to look boring. Use these ideas to put life back into your retail displays. Get your store organized for optimal sales. Get ready for the holiday season and have your store functioning more efficiently than ever.

It’s not just how a display looks that is important. You could build an intricate model of the Eiffel tower with purses. It would be interesting, but wouldn’t necessarily sell any purses. The style of the display should match the style of the item that you are promoting. For example, distress washed jeans and vintage t-shirts could have a rock-n-roll style of display, loosely stacked on a table or worn by a mannequin wearing a hat and a head-set. That may not work so well for a designer suit, which is better showcased on a wooden hanger or more sophisticated mannequin.

If the clothing that you sell is casual, you can get really creative. But, you shouldn’t forget that it is important to maintain your image, build customer confidence, grab attention, and keep things organized. It’s a lot to think about, but not very hard to obtain.

Start with being organized and displaying things where customers can actually see them. Crowded, jumbled racks are just an inefficient, ineffective way to go. Utilizing a system, such as gridwall or a slatwall system, can keep things really organized and give your customers unmatched views of your merchandise. These are especially effective for maximizing small retail spaces that you see in malls and boutiques.

Hang enough items facing front that your displays really communicate your style. Alternate textures and styles, or use colors to create interesting patterns. You can really use your imagination, but be careful not to take attention away from the products that you are promoting. If your red clothing all forms a star in the middle of your gridwall, it will definitely grab attention! But did it lead all of your customers straight past your promotional display? Make sure that you position displays around big attention getters so that they will be seen.

Gridwalland slatwall displays are perhaps the most useful retail displays on the market. You can cheaply and easily mix it up as often as you’d like. You can move racks, bars, hooks and shelves around throughout the day to keep all of your displays looking fresh. This helps to build customer confidence because your racks don’t look empty. It helps you to keep up with business on days like Black Friday, and make it look effortless. Use your gridwall or slat wall displays to showcase your items this year.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

Boutique Visual Marketing

Creating a visual marketing approach for your boutique should be part of your business plan. Creating your own visual scheme can be fun and easy. Using this information will help you to narrow down decisions that you need to make when designing the look of your boutique. It can help you avoid mistakes and keep you from sending mixed signals to your customers. Stick to a good visual marketing plan, and you can more easily and effectively establish a brand image with your target market.

Price Suggestion: This is the first thing to consider. Once you know who your target demographic is, you should begin to get a feel for what your prices should look like. When you have decided on prices, the next step is to design your store around the idea of “price suggestion”. You can get a general idea of a store’s prices when you simply look at it. Lots of empty space, low racks, no price tags and no fluorescent lights suggests high priced items. Colorful giant sale signs, crammed garment racks, and bad lighting suggests discount bargain store. Planning the look and feel of your store around your prices will not only help to attract the target market, but it will also discourage those who are unlikely to spend any money in your boutique.

Layout: The layout of a store is another reflection of price and quality. Aisles in straight lines big enough for shopping carts are for discount department stores. They usually have a tile “track” for carts that surrounds carpeted areas that slow down wheels for department lingering. You will see promotional items and impulse items around the track to stop and entice passing customers into entering the carpeted area.

A boutique, however, has a much different objective. Boutique owners want customers to enjoy being there. They should be surprised, dazzled and pleased at the unique items that they find as they go deeper into the store. Boutiques often have a very random layout meant to stop and engage the customer every few feet. Sections of the boutique may even be completely hidden by other displays until the customer rounds the corner. This helps to facilitate the surprise factor when the merchandise is revealed.

Consumer Response: Boutique owners want to further engage their customers by delighting the senses. This adds to the boutique experience. You will often see interesting lighting, colors, textures and designs. Lights will be pleasing to the eye, not harsh or bright. Smells of incense, perfume, soaps or candles will get the customer even more involved. Calming scents can encourage more browsing. The smell of suntan lotion can put the customer in the mood to buy swimwear. The possibilities here are endless.

Merchandising: The customer needs to be able to see what kind of items you offer by glancing, not by digging. Slatwall or gridwall displays can keep the clothing facing outward where it is easily seen. But, you still need to show what these items look like on. Displaying a 3D visual, like a mannequin, is the most effective strategy of visual marketing. If someone can see what items actually look like on, then they are more likely to walk over and check it out. Limp clothing on a hanger doesn’t attract much attention.

Use these tips to help with setting up your boutique in an effective manner. It can save you time, money and help you make loyal, long-term customers.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail display cases including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.