Friday, March 26, 2010

The Uses and Benefits of Slatwall

Slatwall is has been one of the most popular retail displays for many years. It has a lot of uses, versatility, sustainability, and it’s an economical choice for small and large retailers alike.

Slatwall and slatwall accessories can be used to display everything from bolts to wedding dresses. Once installed, the slatwall panels are used as anchors for hooks, shelves, hanging rods, and other display accessories. The cost of the system is considered affordable and can be offset by the extra profit from merchandise that you can carry once you have it.

Slatwall is a great way to make use of a small space, which is why it is so popular in boutiques. It comes in a variety of colors and finishes to compliment the theme of the store. It’s great for taking advantage of vertical space that may otherwise go unused.

Getting your merchandise up high makes it more visible to customers. They can easily see what you carry, whether they’re in the store, or just passing by. By hanging clothing and other items flat against the wall, customers can see what everything looks like without rummaging through crowded racks.

Displaying your clothing and other merchandise on a slatwall system helps you to keep things nice and neat. If customers aren’t unfolding, taking things off the hanger, and looking for their sizes, then your displays will stay looking nice. They will have more direct contact with your employees, because the workers won’t be so busy straightening up after everyone.

Another benefit of slatwall is inventory control. Displaying merchandise up on the wall, instead of crowded on the floor, leaves less room for shoplifters to do their dirty work. Customers have to ask for their size from an employee, so it’s less likely that they will try to steal anything.

Freeing up space on the floor of your retail store or boutique gives you more options for effective displays. You can make room for mannequins, which are proven to be the most effective merchandising tool out there. You can even use mannequin torso forms right on the slatwall.

You, your employees, and your customers will all appreciate the neatness of your slatwall displays. They create space, allow you to bring in more merchandise, and save you money in a lot of different ways. They’re so versatile that you can change them up at any time, simply by moving the hook, shelf, or bar over to a different spot. Making your boutique or store look great has never been so easy.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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Thursday, January 28, 2010

Retail Displays: Getting the Most Bang for your Buck

Retail store owners are definitely interested in saving money. Whether the economy is down or not, the retail industry is always going through waves of selling a lot or not selling at all. There are certain seasons when we can expect things to be busy or things to stand still. Whatever the case, time or season, saving money on the things that you can’t avoid buying is always a good thing. Use these tips to help save money on retail space, retail merchandising, and effective advertising.

1) Make your advertising efforts more effective by sending out the right messages to the right people. Clearly define your target audience and stick to things that will only target them. Use mannequins and signage in your store windows to communicate what you offer and who you are offering it to. An effective window display will lure target audience members inside while encouraging others to stay away. You will save a lot of time and money if you are selective about who you market to.

2) Consider quality when you buy larger retail displays, like garment racks and counter displays. You can find good prices on some of these and you may be tempted to buy them. Before you do, check the quality. You may even decide to talk to other retailers about where they buy their retail displays. Check out their racks and see if they have sharp edges, shotty welding, or rickety casters. If you buy something that is not of a high quality, it may not last you very long. Even worse, it could be a liability, costing you more than you ever imagined.

3) After you’ve settled on a brand that you believe sells quality products, shop around for prices. Sometimes you can buy used items from stores that are going out of business. You can also save money by going directly to the manufacturer to purchase your retail displays. Ask about guarantees, return policies, payment plans, bulk rates, and shipping discounts. There are a number of ways to get quality products at reduced rates.

4) Another way to save money on retail displays is to bypass buying a lot of garment racks and go straight to a merchandising system. Slatwall is an excellent option for a few different reasons. One, it is inexpensive. Two, it can help you to attractively and effectively display a multitude of items all at once. Three, it is so versatile that you can always change it up, helping your store to stay ahead of the game.

Use these options to stock your store. Remember that slatwall and slatwall panels are considered the most inexpensive, quality way to save space an make your retail displays interesting.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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