How Retail Displays Affect Sales

Retail displays can affect almost every aspect of your retail business. When used correctly, mannequins, clothing racks, display cases and more can help you to draw new business, advertise your promotions, brand your image, and ultimately increase your sales and customer base. Efficiently use less space while attracting more customers utilizing our high-end retail display products. Learn how each type of retail display could help you to achieve your financial goals by saving you time, space and money.

Lighting Concepts

Lighting can affect everything from the atmosphere of your store to theft prevention. Lighting up display cases can draw your customers to some of your more high-end items while spotlighting a section of your slatwall display can help to promote the season's latest arrivals. Find out more about "Lighting Concepts" on our blog, "Visual Merchandising & Retail Display Corner" or view our Lighting Products.

Mannequins

Mannequins have been used to show people how clothing will look when worn since the 15th century. Historically speaking, mannequins are the oldest form of retail display. They are arguably the most effective pieces you can have in a retail setting. Some things that look drab and uninteresting on the hanger come to life on a mannequin and show your customers how to accessorize with your other products. There is a lot behind the psychology of selling that is accomplished when you use mannequins. Be sure to check out our blog "Visual Merchandising & Retail Display Corner" for more information about mannequins and mannequin forms or view our Mannequins.

Clothing Racks

Clothing racks come in a huge array of styles and sizes. The ones you choose should help you to accomplish a lot more than getting the inventory out on the floor. Circular racks are great for use in your clearance section where people are prepared to hunt for bargains. Racks that prominently display outward facing, perfectly spaced garments are better for the garment racks that you will have near the front of your store. You want to make sure that the clothing racks you choose make people want to enter your store, encourage interest in your merchandise, convey your brand image, and lead customers through each section of your store. Learn more about how garment rack style and arrangement can impact your sales in our blog "Visual Merchandising & Retail Display Corner" or view our Clothing Racks.

Display Cases

Display cases are great for drawing interest to some of your higher priced items. Lighted display cases are sparkly and clear, making the items inside look more attractive. They help to prevent theft by making daily inventories easy to manage. Display cases also keep your merchandise perfectly organized and neat. They also create opportunities for customers and employees to interact with each other. Learn more about the benefits of using different types of display cases in our blog "Visual Merchandising & Retail Display Corner" of view our Display Cases.

Retail Design

The design of your retail space should tell the customer everything that they need to know about you within the first few seconds of entering your store. First impressions are everything in the retail world, so you want to make sure that everything about your store is geared towards making the first impression a good one. Beyond that, your retail design should be focused around your promotions and the customer’s shopping experience. Your retail design can also help you to prevent theft and to keep your store organized. Learn what you should be keeping in mind as you arrange and design your retail store in our blog "Visual Merchandising & Retail Display Corner" or visit our Retail Design Department.

Brand Image

Branding your image is all in the details. Everything you do should convey your brand image to your customers. The font that you use in your print ads and signs, the feelings that you give your customers, and the style of clothing that you carry all help you to convey your store image. If you’re just starting out, you should clearly define the image that you’re going for before you do anything else. If you think about the most successful brands out there, you can easily see how they convey their brand image in everything that they do. Learn how to define your brand image as well as maintain it in our blog "Visual Merchandising & Retail Display Corner".

Preventing Theft

Theft, including employee theft, is a huge problem for retail stores. An untrustworthy employee can very quickly run a small retail store out of business. Learn how to design your space, use lighting, train employees, and deter thieves from stealing in the first place in our blog "Visual Merchandising & Retail Display Corner".

Promotions

Promotions are a great way to jumpstart business and attract new customers. Taking full advantage of the traffic that promotions bring is key. Learn how to successfully promote your sales and events while bringing in new business and turning visitors into repeat customers. All promotions should have a specific purpose. Capitalizing on its effectiveness is something that you definitely need to be good at. Tracking successful techniques and learning from your customers will help you to turn out more successful promotions as time goes on. Learn more about how to put on a successful event in our blog "Visual Merchandising & Retail Display Corner".